Exit Strategy

Red Witch sees the future exit strategy as a possible strategic trade sale to a larger music company.

Red Witch Analog's premium boutique positioning would be attractive to a large music company looking to enter the premium floor effects segment of the market. This could suit a company which is currently not in the segment and looking for a credible entry, or one that is currently in the segment, but at the mass market end and whose brand cannot be extended into the premium boutique end of the segment.